As a designer and artisan I love beautifully made, functional things. As a customer I’m positively thrilled when my doll comes with great designer stuff. Imagine: Your doll arrives in a beautiful shipper with a carefully designed company logo. The actual doll box is made from wood, has hinges and a handle also serves as a carrier. The box is equipped with cushions to keep your doll safe, they have the cutest pattern. The doll comes with free glass eyes and a screen printed T-Shirt with the company logo. The CoA is a cool plastic card with a hologram and has your name on it. It comes in an envelope sealed with a real wax seal of the company. You also get a dog tag style metal pendant with the company logo and your doll’s data engraved plus a top-quality photobook style catalogue. Not to forget the freebie plushie, calendar and stickers. (not to mention the doll is just what you wanted and of superb quality) Everything is carefully wrapped in huge amounts of packaging materials. I have received most of these things from companies myself and they are wonderful. So what is there to discuss anyway? · Some of these things are quite cost-intensive, especially in small editions. · Someone has to get paid to work on the corporate identity, the design and the printed material. 1. How important is brand identity for you, considering that it will actually make your doll more expensive in the end? · Some things are mass-produced by ”cheap“ workers, others have a bad impact on our environment. 2. Do you sometimes think about these things? Do you think our hobby is just such a small niche that it doesn’t have much of an influence? How would you feel if your brand new doll came packaged in recyled stuff? · Some of these things you paid for you will never use, they are beautiful, but will clutter up your space. You’ll probably not get rid of them, just in case you might want to sell your doll with all their equipment in the future. 3. Do you appreciate them anyway? 4. Is there any design item that you find essential? Like a great box, a plastic card CoA, cut foam packaging … I’d really like to hear your opinions. I’m trying to come to a conclusion myself, but I’m trapped between the purist who’d rather not have any packaging material and extras I didn’t ask for at all, and the irrational plastic-loving child who appreciates every single little snippet of prettiness. I’d even pay more to get free screen-printed T-Shirt (love printed T-Shirts) - if only I’d not be aware of it.