Hi, this is Peak's Woods. We'd like to inform you that the LE Bloody Alice is prepared as a cross over project between Peak's Woods and DollHeart. It is a fullset that has a qauntity limit of 40 sets. We will soon take orders from general customers all over the world for our Bloody Alice. And the ordering period is from September 1 to 10th. But there wouldn't be 10% discount like there was for BJDC attendees because this LE was prepared in honor of BJDC, the Austine Doll convention. We haven't promoted or expained about it because the currenct page was only made to help the BJDC attendees who intended to pay by paypal or credit card during the convention. We are sincerely sorry for the confusion but there has been another limited Edition going on called "The Glamour"on our website, we figured we could give you more information about Bloody Alice after that. Thank you very much for your time and interest. Please leave us any questions here or feel free to contact us if you have any comments.