I actually have a mix of both custom face ups and company face ups for my collection. It really all depends on whether I like the company default or not (and some companies do offer custom face ups too). I find it is easier to get a company face up because then I get a doll I don't have to send away but if I really don't like the company face up, I will just get the doll blank and send it out for painting with an artist. I haven't really done much face ups on resin dolls yet, only on vinyl dolls but eventually I might be brave enough to try. It'd be nice if I could do my own face ups because sending a head overseas can be nerve wrecking! Going back to the original question, I don't prefer one over the other as I like both equally.