I thought for a long time that I would love nothing more than the feeling of opening up a brand new doll, but the feeling is just the same for secondhand dolls. I'm not sure if I will ever buy directly from a company, if only because I'm a creature of impatience (secondhand buys take maybe two weeks to make it into my hands, some first-hand buys can take two years.) And while I love the price and limited availability aspect of secondhand, I also really love knowing that I'm truly giving something unwanted a good home while helping the seller in the process. And besides, I would say that my love of a sculpt is primarily dictated by its faceup - and I'm more likely to find unique, artisan faceups on equally unique, artisan dolls on the secondhand market. That all being said, if a sculpt speaks to me, it'll speak to me. But I don't think there's an inherent magic to owning first-hand that I'd miss out on with secondhand. Though recasts are always a pesky concern.