I have wondered about this - I am sorry if there already is a thread on this topic. If there is, Mods, please feel welcome to delete/lock this thread. So. BJD is a hobby involving very expensive items (dolls); very beautiful luxury items that it's easy to spend a fortune on. Companies often present their dolls very beautifully, and it is easy to fall in love with dolls, especially limited dolls, where you have to make a decision fairly fast on whether you are going to buy the doll or not. This can border on impulse buying - which is totally fine by me. People make their own choices. But, as very, very few (if any) of us have unlimited resources, you sometimes have to be critical - you have to have a little, rational voice speaking up inside of you when you are falling in love with a doll - unplanned or limited. Or perhaps you have some principles regarding buying dolls. I would like to target the 'impulse' buying of unplanned/limited dolls, especially as limited dolls are items where you need to make a quick decision (eg. Domuya life project, Soom, Iplehouse Noctarcana etc), and maybe judge more by your feelings and impulses than your brain and reason. How are you critical of dolls you technically can afford, but were not planning on? In the midst of all the falling in love with a limited doll, how do you remain rational in the process? Does the little voice speak of economy, that you have no character for the doll, or that it is not the last time an interesting doll will arise? How do you gauge what is a temporary crush, and what would make you really love the doll? How do you keep your cool, and avoid spending all your money on (unplanned) dolls? For example - Soom has only just released teaser pictures of their new MD tinies as I type this. Yet quite a few people in the discussion thread for them are announcing that they will buy the dolls - without even having seen the entire doll. To me that seems kind of wild and rushed - I would at least like to see the entire presentation material before deciding. I know that saying you want to buy a doll is one thing, and actually buying it is another thing, but I still find it to be a very quick decision on a pretty expensive item. ^^ I also think it's interesting to raise a debate on when *not* to buy a doll though you're in love. ^^; It's easy to become broke in this hobby, and in the midst of all the glee and love for dolls, it would also be nice with some advice for seriously considering what you're buying/spending your money on regarding dolls, and what principles you believe in when shopping dolls.