Culture

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The culture of the BJD hobby has evolved as the market and community have grown. Originally, relative obscurity coupled with the difficulty in buying BJD shaped an English-speaking community that was tight-knit and supportive of every new member. As more options became available and more collectors entered the hobby, the general culture of the dollery changed and evolved.

Community

The BJD hobby has a strong community aspect; most English-speaking doll owners belong to at least one doll-related forum, such as Den of Angels. Posting photos, learning and sharing customizing techniques, and discussing current releases is an integral part of the hobby for many enthusiasts.

BJD draw a diverse body of hobbyists. There are many aspects of doll ownership, from customization to strict collecting, allowing people to enjoy their dolls for a variety of reasons. In addition, because the BJD hobby crosses over into other hobbies and fandoms, enthusiasts find BJD through many different sources. Anime and manga, cosplay, and "traditional" fashion dolls are some of the most common shared interests among collectors.

Many owners also seek out other enthusiasts in their local community through organizing or attending meetups; Some owners also attend events hosted by companies (i.e. Volks Dolpa), hobby enthusiasts (i.e. Dollectable or GoGaDoll), or BJD panels at other doll or anime conventions.

Doll Owners

Most BJD owners are female, with the most recent poll data indicating that the ratio of men to women is approximately 1:7. The ages of collectors vary widely from children to great-grandparents, but the bulk of collectors fall between 18-35 years old.

There is a wide range of sexualities, professions, religious beliefs, and family structures represented.

Collecting vs. Playing

Community members generally tend to think of doll owners as being on a spectrum that runs from "people who collect dolls" to "people who play with dolls."

Collectors are owners who may buy dolls as an "investment," keep dolls for display purposes only, or buy their dolls to complete a set or collection.

At the opposite end, some doll owners treat their dolls more like common toys and take them on daily errands with them, sleep with them in their bed, or imagine (or believe) that they are alive.

There are social stigmas attached to both extremes. Most owners fall to the center of the spectrum with aspects of both the toy owner and haute-couture collector.

Range of Customization

The nature of BJD allow a wide range of involvement. For someone who is not artistic, it is possible to buy a painted doll directly from the doll artist/company or hire a customizer to complete a doll concept.

Many owners are comfortable customizing or performing maintenance on their own dolls, such as giving the doll a faceup or performing seam sanding or restringing. Others prefer to allow others to do these tasks and enjoy their dolls through display or superficial enhancements such as changing the eyes, wigs, or clothing.

Company-Owner Relationships

Many differences in opinion come from whether or not the owner views their doll as a toy or a piece of art. This impression can vary depending on the owner's definitions of art and mass-production.

Most owners tend to place their dolls above mass-produced, commercially available toys such as Barbie or Licca because each BJD is produced and painted by hand. However, there is also a lot of debate about where the owners' and artists' rights overlap, and whether or not an owner should profit from photos of her doll.

In addition to interest in the dolls themselves, some members follow specific artists. In recent years, communication between the artists, companies, and collectors has become more common, allowing owners to appreciate their dolls in different ways.

Character Creation

Many doll owners give their dolls stories and personalities; it is common for owners to use dolls as physical embodiments of characters from an original comic or piece of writing. Other owners create dolls of characters from popular media, such as a beloved book or cartoon character.

Frequently, owners take elaborate photoshoots or stage photostories to express the character or story of their doll. Character may also be also conveyed through a custom faceup, specific wig or eyes, or character-specific clothing choices.

A small portion of doll owners have expressed belief that their dolls have a "soul" or animating force, usually citing animistic beliefs or strong imagination. The Volks company website, in particular, strongly supports the idea that a doll has a spiritual existence all its own and acts as its owner's "other self". Other companies encourage this relationship between owner and doll by calling the act of purchasing a doll "adoption" or referring to the doll itself as a "son" or "daughter."

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