A "standard" is a doll that is part of a company's normal stock. This means that the doll's sales are not limited to a predetermined number or time period.
Depending on the popularity of the sculpt, standard dolls generally resell for approximately their original retail cost. Factors that may influence the resale cost of a standard doll are:
- Condition: Dolls that are damaged, yellowed, or sold by smokers will normally sell below their original retail cost.
- Customization: Desirable customizations (such as a beautiful faceup) may increase the value of a doll, while unappealing or very specific customization (such as permanent modifications) may decrease the value of a doll.
- Popularity: Unpopular dolls may be difficult to resell due to low demand.
- Market Saturation: If there are several of a doll available on the second-hand Market, price competition may require that the seller lower his or her price.
- Production schedules of the original retailer: Dolls made by companies whose production times are long or order periods are irregular may sell higher on the second-hand market.
- Shipping costs from original retailer: Inexpensive shipping or the presence of domestic distributors may decrease demand for purchases from the second-hand market. Unusually high international shipping may make purchase from the second-hand market more attractive to a potential buyer.